The HBCU community doesn’t get the recognition it deserves within the fashion space. The fashion industry has capitalized off Black culture while not welcoming Black talent through its doors or providing opportunities to grow. That’s exactly what we set out to change by giving the spotlight to those who deserve it.
Together with NYFW, we brought 3 HBCU alumni fashion brands: Chealse Grays, Undra Celeste and The Brand Label, for a runway show in the biggest fashion show, giving them the stage and spotlight they deserve.
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UPS @ The Martin Agency
Role: Design Direction
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Creative Direction: Alberto Orte, Kevin Ragland, Jeanette Tyson, Freddy Nduna
Design: Jay Giraldo
Concept: Scarlett Maestre, Cristina Marquez, Chaz Malloy
